Coke and Labels

Corporations seem to be jumping on the bandwagon of promoting conversation for change - especially in the way we view each other. Dove's real beauty campaign was the first to come to mind for me. They wanted to start the conversation of looking outside the stereotypical ideal of beauty. Now, Coca-Cola Middle East has chimed in with their focus being on labels. I personally do not drink coke due to how unhealthy it is - but I'm grateful to have it when I need to clean acid off of my car battery. As unimpressed as I am with the drink, I'm very impressed with the message. As humans, we tend to be very judgmental and we judge and stereotype people within the first few seconds of seeing or hearing them. We tend to react to and treat people a certain way based on the stereotypes we believe in. This reminds me of the awesome Carlsberg beer commercial where 2 people enter a movie theater full of big tough biker men. If you haven't seen this commercial - be sure to click here. In Coke's experiment they have strangers introduce themselves in a dark room. They tell each other how they think the other person is and when the lights come on, it's not what anyone expected. It's a wonderful reminder that there is much more to people than how they look or sound. I would love for Coke to run a similar commercial here in the U.S. We all need to be reminded to never judge a book by its cover, as well as to open our hearts, our minds and our perspectives. Enjoy the video below.  Love, Adrienne :)